The increase in craze for English language has resulted in slump in demand for Telugu books at the 31st Vijayawada Book Festival being held at Swaraj Maidan in the city. This is the view expressed by owners of stalls of Telugu books at the festival stating that the demand fell by 50 per cent.

“(…)It is not that people have stopped reading, but because of increase in craze for English language, which is evident at the book festival as the stalls selling English books are attracting crowds,” said Lakshman Rao, a seller of Telugu books.